About MBA. Digital Marketing and Sales Management

With the growing scope of digital technology in the modern age, there has been a growing demad of skillsets and expertise in the various digital fields which have been driving the scope of business across multiple sectors. As a way of providing the much needed knolwedge base in this field, the Faculty of Management offers a two specialisation program in Digital Marketing and Sales Management which seeks to provide the students with the knowledge and understanding related to this filed. The curriculum of this program has been strategically designed to provide the students with an indept understanding of the recent technology platforms through effective practical hands on training which allows the students to get a step ahead in their careers. Digital Marketing industry is spread to almost all the business sectors. Some of the applications of E-Marketing are shopping and order tracking, online banking, payment systems and content management. The power of digital marketing allows geophysical barriers to disappear making all consumers and businesses on earth potential customers and suppliers. It is known for its ability to allow businesses to communicate and form a transaction anywhere and anytime. The program has been strategically designed to provide the practical solutions which meet the contemporary needs of the digital industry. The program equips students with the ability to utilise various platforms on the digital web inorder to influence market forces and drive sales. Taking part in this program allows the students to navigate this field and provide all the essential buisness solutions.