About BBA Digital Marketing and Sales Management


With the growing scope of digital technology in the modern age, there has been a growing demad of skillsets and expertise in the various digital fields which have been driving the scope of business across multiple sectors. As a way of providing the much needed knolwedge base in this field, the Faculty of Management offers a three year Bachelor program in Digital Marketing and Sales Management which seeks to provide the students with the knowledge and understanding related to this filed. The curriculum of this program has been strategically designed to provide the students with an indept understanding of the recent technology platforms through effective practical hands on training which allows the students to get a step ahead in their careers. Digital Marketing industry is spread to almost all the business sectors. Some of the applications of E-Marketing are shopping and order tracking, online banking, payment systems and content management. The power of digital marketing allows geophysical barriers to disappear making all consumers and businesses on earth potential customers and suppliers. It is known for its ability to allow businesses to communicate and form a transaction anywhere and anytime. The program equips students with the ability to utilise various platforms on the digital web inorder to influence market forces and drive sales. 

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National Applicants

International Applicants

BBA Digital Marketing and Sales ManagementProgram Outcomes


Why Study BBA Digital Marketing and Sales Management

According to this research, the digital economy is growing 10 times faster than the traditional economy and firms that engage in online trading are twice as likely to be creating jobs as firms that aren’t. Therefore this programs provides aspirants with various career options upon the completion of the program which places them a step ahead in the career.
Digital Marketing Manager

Digital Marketing Manager

Students will be able to Identify, formulate, research literature, and analyze complex digital marketing problems reaching substantiated conclusions using cutting edge advancements in Digital Marketing.

Marketing Manager.

An ability to navigate the national and global dynamics of business and actively participate in global economic affairs.

Marketing Manager.
Project Manager

Project Manager

The ability to develop the relevant soft skills and professional ethics which are vital for acquiring the most lucrative business career.

Analytics Manager

The ability to strategically formulate business ideas, and to enterprise these ideas into effective startup projections and analysis

Analytics Manager
Digital Marketing Consultant

Digital Marketing Consultant

An ability to navigate the industrial dimensions of digital marketing through effective solutions to common industrial problems inline with the latest innovative technology.

Duration: 3 years (Semester System)


affiliation

Affiliation

Constituent College of Parul University

eligibility

Eligibility Criteria

The candidate shall have passed 12th in any stream with English subject from a Statutory Examining Authority i.e. All Intermediate Students Are Eligible

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Mode of Admission

For admissions please visit our portal to register/login yourself and proceed ahead with your admission application.

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BBA Digital Marketing and Sales Management Curriculum Entrepreneurship


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Centers of Entrepreneurship Excellence

As a way of creating the ideal business ecosystem, the faculty of management is integrated with the Entrepreneurship

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Computer Labs

Management education maintains close ties with the contemporary trends in innovative technology thus there are specific computer labs designated for the business students so as to be technically apt. Equipped with a total of 15 computer laboratories

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Career Development

The development of soft skills and interpersonal skills which are vital towards developing and shaping the management, business and administrative skill sets of the students is exclusively catered by a specific Career development cell.

Activities


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