About BBA Mass Media Management

The Bachelor of Business Administration in Mass Media Management is an integral part of executive education that delves into the concepts of business management specifically tailored for the media industry. This four-year honors degree program designed by the Faculty of Management Studies provides a comprehensive understanding of business management principles as they apply to the dynamic field of mass media. It introduces students to foundational theories and practices in media management, preparing them for various roles within the industry. The program offers a unique blend of theoretical knowledge and practical experience, ensuring graduates are well-equipped for the complexities of the media business. With a focus on both traditional and innovative approaches to media management, students can specialize in areas such as media marketing, digital media strategies, content creation and distribution, audience analytics, and media entrepreneurship. The diverse range of specializations ensures that graduates are ready to tackle real-world challenges in the ever-evolving landscape of mass media. This program opens doors to high employability, industry exposure, and a solid foundation for a successful career in media management.