About BBA. (Honors) Digital Marketing and Sales

With the growing scope of digital technology in the modern age, there has been a growing demand for skillsets and expertise in the various digital fields which have been driving the scope of business across multiple sectors. The Faculty of Management offers a four-year honors which equips students with highly preferable skills sets beyond the basic bachelors level. This program in Digital Marketing and Sales Management seeks to provide the students with the knowledge and understanding related to this field. The curriculum of this program has been strategically designed to provide the students with an in-depth understanding of the recent technology platforms through effective practical hands-on training which allows the students to get a step ahead in their careers. Digital Marketing industry is spread to almost all the business sectors. Some of the applications of E-Marketing are shopping and order tracking, online banking, payment systems and content management. The power of digital marketing allows geophysical barriers to disappear making all consumers and businesses on earth potential customers and suppliers. It is known for its ability to allow businesses to communicate and form a transaction anywhere and anytime. The program equips students with the ability to utilize various platforms on the digital web in order to influence market forces and drive sales.