Expert Lectures

Expert lectures are designed to give students tons of usable and important content on a variety of topics which are not present in the books and cannot be covered in limited time of class room studies. This series of expert lecture enhances knowledge of students on a subject and create their liking and interest for the subject.

Innovation in Marketing strategies over the period of time

Innovation leads to a process of change in organizations and its market offerings, and is a key weapon that marketing strategists use to win customers and markets, through the development of sustainable competitive advantage. Innovations use assets and competencies of the organization along with innovation processes to bring about new or different market offerings, which when successful in the market bring in immense value to the firm.

Indian GAAP and IFRS

The adoption of the International Financial Reporting Standards, or IFRS, which is being developed and supported by the International Accounting Standards Board (IASB). With more and more countries adopting the IFRS as their accounting standard, students should be well advised on how this transition affects company’s reporting, and what it means moving forward. To do this, this expert lecture will look after the differences between IFRS and Indian GAAP along with its implication.

Other Expert Lectures will be held on demand and necessity of the students.