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Bachelor of Design (B.Des) in Visual Communication

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Bachelor of Design in Visual Communication

The Bachelor of Design in Visual Communication is a four-year undergraduate degree program that seeks to shape and nurture the students in regard to the various aspects of developing and creating relevant information and ideas through the various media platforms. As a result of the growing scope of digital technology in the various sectors of life, there has been an increase in the various media and visual communication platforms.

The Faculty of Design offers this program under the instruction of highly trained and skilled expert faculties who are well versed with the fundamentals of visual communication along with the advancements in technologies in this field. The program instructs students in the various aspects of graphics, aesthetics, designs, and cinematic visuals, which are used in various media platforms for the purpose of advertising or information conveyance.

The Faculty of Design is equipped with state-of-the-art facilities for designing, such as studios, which allows the students to be practically engaged in the learning process all throughout their studies.

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Visual Communication in a Glimpse

What Is Visual Communication?

Visual communication employs infographics, photos, videos, and other multimedia information. When you employ images, you make things the focus center of your message rather than text. Using this on social media can help you attract and retain the attention of your audience.

A solid diploma in visual communication can help students have a better comprehension of the subject matter. Because images may pique your audience's interest and allow them to identify something physical with your product, they can boost brand recall.

Visual communication may be used in marketing initiatives, professional presentations, onboarding and training programs, and teaching strategies. The following are some of the most prominent visual communication methods:


Using GIFs to enhance your presentation and immediately engage your audience has shown to be a game changer. Not to mention how well they can make a boring conversation entertaining.


An animated video, image, or words will capture your viewers more successfully than a static or text-only image. Another advantage of animation is its capacity to use well-defined animated graphics to simplify a complicated narrative.


A picture is supposed to be worth a thousand words. If you can use one to help you visualize your point, go ahead and do so.

Brief format Films (either reels or TikTok videos)

Short-form, vertical films lasting 15 to 60 seconds are all the rage right now. Tiktok was the first, and now we have Instagram reels and YouTube snippets. These short movies are enjoyable and ideal for sharing amusing, instructive, and inspiring material on the app.


Infographics are visually appealing representations of complex information or data. Charts and graphs help viewers absorb information more rapidly than words can.

More than just words are necessary to effectively explain your argument. Visual communication bridges the gap between words and concepts, allowing those on the opposite side to get the genuine meaning. By making the information eye-catching, engaging, and clear, visual communication educates and motivates its target audience. A visual message gets more replies than a written message; it's more participative, after all. If you discover new techniques to employ visual communication, you'll be able to recognize your distinct voice if you use different tactics to convey your views. Instead of imitating others and their methods, you will endeavor to develop your own.

You'll be able to do more experimenting with new ideas for something that's never been done in this way before. Visual communication is the most effective way to communicate information to your audience. People like to learn through pictures; thus, removing the need for your audience to wade through walls of text may help you enhance engagement. The future of visual communication is bright, and there are several opportunities for professionals who have honed their VC skills. Visual communication talents are in high demand in a variety of areas, including fashion, marketing, and the arts and entertainment.

Experience the Best of Visual Communication

Program Structure



  • Introduction to Visual Communication
  • Basics of Graphic Design
  • Fundamentals of Digital Illustration
  • Typography and Layout Principles
  • Visual Communication History

Skill Enhancement

  • Advanced Graphic Design Techniques
  • Branding and Identity Design
  • Digital Imaging and Photo Editing
  • User Experience (UX) Design
  • Introduction to Motion Graphics


  • Interactive and UI Design
  • Visual Storytelling through Photography
  • Motion Graphics and Animation
  • Print and Publication Design
  • Internship with Design Studios

Advanced Concepts

  • Advanced Multimedia Production
  • Design Entrepreneurship and Business Practices
  • Visual Communication for Social Media
  • Portfolio Development
  • Final Visual Communication Project

Selection Process

The selection process is held in three stages


Design Aptitude Test (DAT)

Design Aptitude Test is an online test conducted by the Parul Institute of Design to seek evidence of the attitude, aptitude, achievement, motivation and perception essential in a potential student of design.


Portfolio Round

After successful completion of DAT applicants need to submit their portfolios via the link provided to them.


Personal Interview

After the DAT & Portfolio stages, applicants need to appear for a Personal Interview which will be held online via Google Meet.

DAT will be held on 17th June 2023 from 11:00 AM to 02:00 PM and the last date for applying is 11th June 2023. DAT will be held online and it will be a proctor based exam.


Highlights of the Program

Graphic Design Fundamentals : Master the art of typography, layout, and composition to create visually striking designs that convey messages effectively and resonate with the audience.

Visual Branding : Learn to develop cohesive visual identities for businesses, products, or events, understanding the importance of branding in creating memorable impressions.

Digital Illustration : Explore the world of digital art, honing your skills in creating illustrations that capture emotions, tell stories, and engage viewers across various platforms.

Interactive Design : Dive into user experience (UX) and user interface (UI) design, crafting intuitive and visually appealing digital interfaces for websites, apps, and interactive media.

Motion Graphics : Discover the realm of animation and motion graphics, combining design elements with movement to create dynamic visual narratives and engaging content.

Photography and Visual Storytelling : Develop your photography skills and learn to tell compelling stories through images, understanding the power of visuals in conveying emotions and ideas.

Print and Publication Design : Explore editorial design, creating layouts for magazines, brochures, and other printed materials that balance aesthetics and information dissemination.

Multimedia Production : Gain proficiency in video editing, audio production, and multimedia integration, enabling you to create captivating visual content across various platforms.

Our Expert Designers

Ruma Devi

Famous Traditional Handicraft Artisan

Anna Singh

Celebrity Fashion Designer

Anuj Sharma

Expert Fashion Designer

Our Design Resources

Painting Studio

- Painting Studio

This can be for the purpose of architecture, painting, pottery, sculpture, woodworking, graphic design

Editing Studio

- Editing Studio

Here we can edit audio and visual material such as podcasts, interviews, etc with easy to use equipment and software.

3D Printing Lab

- 3D Printing Lab

Enabling complex geometric or organic shaped parts to be designed on a computer

ICT–Enabled Design Spaces

- ICT–Enabled Design Spaces

There are 2 Computer labs and 2 smart classes and 1 Library which are used by all Departments

Get To Know Your Teachers


Assistant Professor

- BA History, and certificate course in Maya
Specialization - Animation, VFX, and game asset development

Sourav Panda

Assistant Professor

- Bachelor in Cinematography,Diploma in Cinematography.
Specialization - Film, Animation, Visual Communication


Assistant Professor

- PG diploma in animation, Master in drawing and painting,
Specialization - Animation, Visual Communication

A Visual Communication Course - What Does It Contain?

Bachelor of Design in Visual Communication (B.Des (Visual Communication)) is an Undergraduate Mass Communication program. Visual communication is defined as conveying ideas and information in forms that can be read or viewed in the B.Des Visual Communication course. Visual communication is primarily given or represented by two-dimensional pictures and encompasses signage, typography, drawing, graphic design, illustration, color, and electronic resources.

The Bachelor of Design degree program in Visual Communication is typically three academic years long; however, this varies by location. In addition, certain institutes may offer the Bachelor of Design program in Visual Communication on a part-time basis. After completing the Bachelor of Design program in Visual Communication, applicants will be able to work in a variety of sectors.

The goal of the four-year, eight-semester Bachelor of Design or B.Des Visual Communication program is to nurture and generate exceptional visual communication design experts to satisfy the nation's and the world's fast-expanding, complicated communication design demands. The program stresses essential design foundation inputs in the first year, followed by rigorous project-based semesters culminating in a significant design assignment under regular industrial settings in semester eight.

Aside from the core of Graphic Design/Visual Design, the B.Des Visual Communication curriculum offers electives in Motion Design, Interaction Design, and Spatial/Environmental Design. Professional Practices, Design Research, and Strategies + Management are also used to prepare students for the workforce. Having future-ready design thinkers and doers also entails exposing BDes students to inputs in universal design, deep ecology, and environmental perception, as well as providing them with the chance to propose radical new ideas via the colloquium paper.

The course is appropriate for people who wish to pursue teaching careers at a higher degree level, i.e., college and university, at private and public institutions. To pursue this tough vocation, they must have a creative and imaginative mind and an interest in physics and mathematics. In addition, candidates should be creative problem solvers with conceptual aptitudes since they are required qualities for this course.

After finishing school, they are hired as design consultants, book and magazine publishers, multimedia and online design businesses, advertising and publicity agencies, and as in-house designers for big organizations and state and semi-state entities. In addition, there are other chances for graduates in television and film design, exhibition, and display. It should also be highlighted that many B.Des Visual Communication graduates have the potential to start their own extremely successful design firms.

The breadth of communication design in India has been developing at a quick pace, changing and evolving rapidly with the changing times, and it will continue to do so in the next few years. With a population of 1.3 billion people, it gives an exciting potential for designers in this industry, whether they want to engage with or develop for a huge local audience or an international one.

Social media's growing popularity makes it easier than ever to reach these massive audiences and make an impact. Communication design is a thriving sector with ever-expanding prospects. Companies that deal with branding and advertising are always on the lookout for skilled employees with an eye for detail in order to stay up with shifting trends.

Today, the animation is one of the fastest-growing professions. The demand for more competent animators has increased career prospects and raised the value of animation as a profitable sector. There are now over 30,000 employees available each year; however, graphic designers are needed in various industries such as the print business, advertisement industry, web designing industry, and so on.

Within 3-4 years of experience, new designers must be aware of programs such as Gimp, Photoshop, or Flash and understand how to utilize them appropriately. Unlike a programming job with several levels, such as programming, project management, and analysis, designing requires more individual genius than cooperation.

Career Prospects

Rapid advancements and innovations in garment and accessory designs, the opportunities have become wide and varied.


Book Designers


Web Designer

Game Designer

Career Opportunities In The Visual Communication Field

Visual communication has emerged as a popular choice among creatively-minded students in India during the last five to six years. Just like the Parul Institute of Design, A vast number of institutes provide a wide range of courses under one umbrella, with simple enrollment procedures and experienced professors. These colleges provide individuals with profitable prospects and prepare them for the industry both locally and abroad. With a constantly thriving economy, the opportunities for visual and communication design professionals are expanding. International corporations have been outsourcing highly skilled work to India on a variety of platforms.

A recent trend highlighted an increase in freelancing work obtained by design and visual communication students, as several global organizations value their expertise and skill set. Furthermore, institutions emphasize overall student growth and skill enrichment by offering intriguing projects, tasks, and workshops. Everything you see nowadays contains some form of visual content, from the design of a product through the logo to the television content. However, the sector is entirely dependent on an individual's inventiveness. The more creative your thinking is, the better you will be at delivering ideas. Therefore, this subject necessitates a student's ability to combine both art and creativity.

The following are some of the exciting positions available in the visual communication industry:

Creative Director

The term "creative director" means "art director." An art director is someone who contributes to the design style. The most important aspect of their job is to always improve their originality. They are the ones who change the designs based on their knowledge and creativity. A creative director is often the project's team leader.

Application Designer

Website designers or application designers are the ones who give the firm a digital identity. Their task is to design an app or a website that appeals to the customer's sight. In addition, they are in charge of developing the company's internet presence.

Graphic Designers

Graphic designers are responsible for creating visual material for customers. After receiving a brief from the customer, their responsibility is to interpret the brief and deliver it according to the specifications. A graphic designer must learn to connect with clients and establish relationships with them.


There is a high need for qualified people in the advertising industry. They are the ones that create visual material for a company's campaigns and commercials. In addition, a designer who manages the client's visual material created the logo you see.


The potential in the visual communication sector is vast just like animation and VFX. You can even pursue a career in video editing after completing the course. Short videos are popular in the advertising industry. However, in order to convey captivating material in a short film, one must be inventive.

Several different profiles are available to students who have completed visual communication courses. Be astute enough to seize these possibilities and make the most of them. Candidates in this field must be passionate about creating and delivering novel ideas.


General FAQ's

DAT is conducted by Parul Institute of Design to seek evidence of the attitude, aptitude, achievement, motivation and perception essential in a potential student of design. The selection process will be held in three stages1. DAT- Design Aptitude Test 2. Portfolio Round 3. Personal Interview
Candidates will be called to submit their portfolios via a Google Form Link, the second stage of DAT, on the basis of their obtained scores in DAT written exam (first stage). Then Personal Interview (Third Stage) shall be held. A final list will be generated by PID on the basis of the sum total of the weighted scores secured by the candidate in each stage of the admissions process. Note that everything is conducted online.
Students will be given three hours to complete a 100-marks paper. It will consist of 100 multiple choice based questions.
The Design Aptitude Test covers all the aspects from Design, Logical and Analytical Reasoning, Critical Thinking, General Knowledge. Yes. Two mock tests are conducted before the final DAT.
No. The NATA score is not taken into account for the DAT. Candidates shall have to give PID DAT.
He/she will be required to fill the online application on the Parul University website. The application fee is Rs. 2000/- Fee has to be paid in online mode via credit card/debit card, and a printout should be taken for future reference.
PID does not provide an admit card but the candidates will receive Login Credentials to give their online DAT via Email/SMS/Call. The DAT shall be conducted on WAC (World Assessment Council ) online platform.
Yes, the DAT is common for all the applicants for undergraduate design admissions.
No, there is no waiver for any of the rounds. It is mandatory to appear for all of the three rounds.
Yes, a student can appear for DAT for an unlimited number of attempts provided he/she fulfils the prescribed eligibility criteria.
No, there is no test that works as an alternative for DAT.
Do you like to draw or make things with material found around the house? Do you like working on jigsaws and puzzles? Are you curious about how things work and why some don't work? Would you rather doodle and explain an idea than talk about it? If you answer yes to most of these questions, then you do have an aptitude for design.
Drawing is a skill, learnt and perfected by practice. PID DAT is not just to judge your skills at drawing or sketching but rather to assess your ability to question the design problem and communicate your ideas/design solutions.
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