About B.Design Visual Communication

The bachelor of  design in visual communication is a four year undergraduate degree program which seeks to shape and nurture the students in regards to the various aspects of developing, creating, relevent information and ideas through various media platform. As a result of the growing scope of digital technology in the various sectors of life, there has been an increase in the various media and visual communicative platforms. The Faculty of Design offers this program under the instruction of highly trained and skilled expert faculty who are well versed with the contemporary social and economic trends to guarantee constant relevence in the material created. The program instructs students in the various aspects of graphics, aesthetics, designs and cinematic visuals which are used in various media platforms for the purpose of advertising or information conveyance. The Faculty of Design is equipped with state of the art facilities for designing, such as studios, which allows the students to be practically engaged in the learning process all throughout their studies. The growing scope of technology has created a wide pool of career opportunities for individuals who get to pursue this program, thus the Faculty seeks develop the essential expertise required in the field.


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Visual Communication with Animation Film Design
Visual Communication with Architecture
Visual Communication with Fashion
Visual Communication with Food
Visual Communication with Live Action Film
Visual Communication with UI-UX
Visual Communication with Game Design
Visual Communication with Journalism
Visual Communication with Product
Visual Communication with Film
Visual Communication with Portrait

B.Design Visual CommunicationProgram Outcomes

Why Study B.Design Visual Communication

A bachelor’s degree in visual communication imparts the knowledge of dealing with technology used in print and digital publication, while also emphasizing on theories and practices of visual communication. The digital art and animation industry readily embraces fresh talent for creating contemporary and innovative concepts and design which creates plenty of scope for career opportunities.
Professional Design Practitioner

Professional Design Practitioner

An ability to follow ethical norms while collecting, accumulating, editing, publishing and managing visual communication content

Advertising Agency

An ability to exhibit creative utilization of visual tools while addressing crucial and interesting information.

Advertising Agency
Professional Photographer

Professional Photographer

An ability to accept advances in technology and to develop alternative visual communication methods and apply these in significant ways.

Graphic Designer

An ability to exhibit original and novel ideas to one’s design and processes.

Graphic Designer


An ability to demonstrate growth in personal and professional responsibility.

Duration: 4 years (Semester System)



Constituent College of Parul University


Eligibility Criteria

The candidate shall have passed 10 + 2 examination in any stream (Science/Commerce/Arts) with English subject from a Statutory Examining Authority


Mode of Admission

For admissions please visit our portal to register/login yourself and proceed ahead with your admission application.

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B.Design Visual Communication feesFees


B.Design Visual Communication


* Tuition Fees may vary depending on the Country/ State in which the candidate has passed their qualifying examination.

B.Design Visual Communication CurriculumCurriculum

Social Ecology & Environment Studies

Cultural Studies

Design Concepts

Design Process

Visual Expression I

Visual Expression II

Creative Skills I

Creative Skills II

Research Methodology

Design Thinking

Objects as History

Introduction to Specialization

Basic Communication Skills

Business Communication


History of Modern Art & Graphic Design

Advertising Profession & Practice

Story Design & Development

Theory of Visual communication

Analytical Drawing & Illustration

Graphic design-I (Branding Identity, Topography)

Creative Composition & FX (Image Editing & Compositing)

Storyboard & Illustrations

Basics of Film Editing

3D Visualization-I (Product Advertising)

Experimental Communication (Project)

Photo Documentary




Caricature Art & Illustrations

Visual Merchandising

Graphic Design ±II (Campaigning , Packaging, Project)

UI & UX Design -I

3D Visualization -II (Product Advertising, Mix Media)

Graphic Design-III (Transportation / Environmental Graphics/ Info Graphics)

Motion Graphic

3D Motion Graphic & Broadcast Design

Elements of Cinematography

Data Visualization (E-learning / Ad Film Project)

Documentary Film (Project)

Product Photography


Semester 7

Research Methods

UI & UX Design -II

Internship (4 Weeks)

Digital Marketing

Motion Film (Project)


B.Design Visual Communication Curriculum Laboratories


Design Studio

As a way of developing the practical skills of the students, the Faculty of Design has a designated studio which develops the practical skills and understanding of the students which exposes their

B.Design Visual Communication CurriculumActivities

Architecture, Fine Arts & Design Expo 2019

As a concluding mark to their academic journey, the budding architects, designers and fine arts students of Parul University, made an outstanding display of their artistic, and innovative creativity during the recently held academic exhibition. With their cutting-edge thought process and their understanding of five years of education, the students of the faculties of architecture, fine arts and design showcased their final year projects. This was a pure result of hard work, commitment and dedication on the part of the student and their faculties. The students explored a diversified blend of projects, with themes covering the various aspects of political, environmental, psychological, cultural and the social elements.

Workshop on Applique work by Ruma Devi

Ruma Devi, a popular traditional handicraft artisan from Rajasthan visited the Faculty of Design - Parul University and conducted a workshop, wherein she instructed the students regarding the essential elements of applique handloom. Design students at PU also got the opportunity of exhibiting Ruma Devi's quintessential designs, along with their own clothing designs during a fashion show organized in honor of her visit.

Master Class on Fashion Designing by Anna Singh

Two-time National Award winning costume designer Anna Singh had a conversation with Fashion Design students at Parul Institute of Design. She conducted a master class on fashion design and shared her experience of designing costumes for over 1001 movies and the commonwealth games. She instructed the students regarding the various aspects of fashion design which match the contemporary demands of the industry.

International Art and Sculpture Festival

A series of Workshops are conducted for the students with an intention to develop various skill sets required to evolve as a Designer and to understand the principles of working with different materials such as clay, siforex, wood, bamboo, etc. and media such as pencil, colors, paints, charcoal, etc. The students are also given an exposure of various brainstorming sessions conducted by various External experts from the industry and profession, by virtue of which they would eventually evolve as good and sensible designers.

Fashion Stylization Workshop

Shri. Bhavin Patel, Assistant Professor in Parul Institute of Design conducted a one day workshop on "Fashion Stylization" on December 30, 2017 at International Institute of Fashion Design, Vadodara. The students of the 3rd year in IIFA, Vadodara participated in the workshop and learnt about Fashion Illustration Method adopted in Draping and Rendering. The participants and the institute expressed their gratitude to Shri. Bhavin Patel for sharing his invaluable knowledge in the field of design through this workshop.