Program details overview
Master of Business Administration in Marketing
The MBA in Marketing at Parul University explores the world of brands, markets, and customer behavior. It helps students learn how to sell ideas, make relationships, and run campaigns that have an impact by mixing strategy and creativity. Along with practical projects and exposure to the industry, the program covers everything from consumer analytics to digital marketing.
It’s perfect for students who love thinking big, understanding trends, and bringing products to life. Graduates can explore roles in advertising, brand management, sales, market research, and more.
Here is how you can study this program
MBA in Marketing
The 2-year MBA in Marketing program is designed to sharpen both creative instincts and business expertise. Students begin with a strong base in core business areas like finance, operations, and corporate behavior, before diving into marketing-focused subjects such as brand strategy, consumer behavior, and digital marketing.This program blends case studies, industry projects, internships, and live campaigns to give students hands-on experience in solving real-world marketing challenges. With a balance of theory and practice, the course allows graduates to lead in fast-paced, dynamic marketing fields across any industry.
Secure your place
Deadline to be announced
Applicable deadline
Deadline to be announced
Starting date
01 Nov 2025
Format
2 Years
Credits
180
Fee
2,25,000 P.A
Language
English
Eligibility
Candidates who have completed a 3-year undergraduate degree (e.g., BA, BSc, BCom, BBA, or equivalent) OR a 4-year UG degree without research component in the relevant or allied discipline from a recognized university, with a minimum of 50% marks or equivalent CGPA (45% for reserved categories), as per UGC / AICTE / applicable Council norms.
Why study this program
Be a part of a engaging learning atmosphere that gives you the tools to excel in your career of choice.
Career Advantage
Unlock high-demand roles in branding, sales, market research, and digital marketing across leading industries.
Creative + Analytical
Ideal for students who like to mix bold, creative strategy with data-driven decision-making.
Industry-Focused
Parul’s curriculum is aligned with real market needs, emerging tools, and live industry case studies.
Real-World Exposure
Gain experience in marketing through live projects, simulations, internships, and genuine campaigns.
Global Outlook
Learn global trends through international ties, expert sessions, and advanced digital marketing modules.
What you can become after Studying Marketing?
Brand Manager
Digital Marketing Strategist
Market Research Analyst
Advertising Executive
Product Marketing Manager
Social Media Manager
Here is the Important Information you need to Know
Find out if this is the right course for you.
Find out if this is the right course for you.
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Launch your career with our leading placements
We provide you with leading placement opportunities before you graduate, with the best career training and an exposure to leading recruiters.
4-6 LPA
Average Package
2,200+
Recruiters
60 LPA
Highest Package Offered
Give your future career a head start
Explore our facilities & resources for this program
Career Development Center
Prepares students for employability through training, assessments, and corporate engagement programs.
Parul Innovation and Entrepreneurship Research Center
Promotes startup incubation and business innovation through mentorship and strategic networking.
Computer Labs
Enable experiential learning in business analytics, simulations, and financial modelling.
Scholarships & funding
Financing and supporting your education
Get information on the various scholarships, grants, and student loans you can avail to fund your dream education.
Meritorious scholarships
Recognising academic excellence by providing scholarship opportunities to those who exceptionally pass board and entrance exams
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Sports scholarships
Honoring the families of defense service persons by providing scholarship opportunities to their wards to study at PU
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Alumni scholarships
Honoring the families of defense service persons by providing scholarship opportunities to their wards to study at PU
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Defense scholarships
Honoring the families of defense service persons by providing scholarship opportunities to their wards to study at PU
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