14 Student-Run Stalls at Udyam Fest 2026, Parul University: What Sold, What Surprised & What Campus Demand They Revealed

A management fest that only features lectures misses half the equation. The stall marketplace at Udyam Fest 2026 placed students in a live business environment: real customers, real pricing pressure, real inventory constraints, and real-time feedback.

This is the execution stage of Parul University’s Exposure-to-Execution Bridge. After two days of hearing from C-suite executives, students tested their own instincts – in front of paying consumers, not professors.

• Otaku OG’s – Anime merchandise: stickers, figurines, posters, keychains.
• Bhutan Bowl -Traditional Bhutanese cuisine by Bhutanese students.
• Dream Attire – Branded shirts and apparel at student-accessible prices.
• Kuch Khatta Meetha Ho Jaye – Chaat, bhel, pani puri.
• Fluffyy Flames – Handmade soya wax candles.
• Surat Tasty Treats -Chaat and snacks.
• Kalpana Jewellery -Contemporary and traditional jewelry, including glass bangles.
• Net Ayurveda – Soaps and Ayurvedic products.
• Simply Strawberries -Sweet treats.
• Bites Delight – Snacks.
• Sip Theory – Cold coffee (6 varieties).
• Crave Culture – Chaat.
• Radha Astrocare -Astrology readings and related products.
• HET’S Ice Cream -Healthy homemade dairy ice cream.

Run by Bhutanese students, this stall served Ema Datshi – a chilli and cheese dish most visitors had never tried. The line remained one of the longest throughout the afternoon. One nursing student told the intern on site that the food reminded her of home-cooked meals. By 3 PM, the stall had sold out completely. Several students who arrived late asked whether the stall would return.

The takeaway: food that carries authentic cultural identity generates both curiosity and emotional connection. This stall did not compete with other food vendors – it occupied an entirely different category.

Six cold coffee varieties, made fresh on site. What made Sip Theory notable was not just the product but how it was run. Multiple consumers mentioned customer service unprompted — a rare occurrence at a college fest where most vendors are managing their first public-facing event.

One consumer noted the brown sugar coffee was not watered down — a detail that sounds minor but clearly registered. The owner mentioned the recipes came from his mother, which explains the consistency that a commercial supplier cannot replicate.

Soy wax candles are a niche product for a college fest. In practice, the stall pulled foot traffic because the scent carried several meters before the stall itself was visible.

What set this stall apart was a conversation an intern recorded between the owner and a faculty member. The owner cited data on rising cancer rates since 2022–23 and research he had conducted on paraffin wax releasing toxins indoors. He chose soya wax specifically because of these concerns. Most consumers stopped for the scent. Some stayed for the explanation. A few purchased because of both.

Pro Tip:

Student entrepreneurs who can articulate the ‘why’ behind their product – not just the ‘what’ – create informed buyers who are more likely to convert and recommend. Fluffyy Flames demonstrated this at Udyam 2026.

Dahi puri, bhel, pani puri. Solid line for most of the afternoon. The most revealing feedback was not about the food being exceptional – it was about what is missing from daily campus life. Several students independently made the same point: the university dining hall and packaged snacks do not cover the street food craving. This stall, for one day, did.

This points to a genuine gap in campus food infrastructure that extends beyond any single event.

By observation, this was the most crowded stall of the day. A professional palm reader fielded open questions, referenced past events in visitors’ lives, and at multiple points gave directional information about items people had lost. Reactions ranged from genuine surprise to quiet skepticism, but foot traffic never dropped.

The intern noted that people with no intention of getting a reading ended up staying to watch. Regardless of one’s position on the practice, this stall generated a reaction that nothing else at the fest matched.

Common Mistake:

Dismissing ‘non-traditional’ stall concepts at student fests. Radha Astrocare proved that demand exists for experience-based offerings, not just product-based ones. Student entrepreneurs should evaluate foot traffic potential, not just perceived category respectability

Healthy homemade dairy ice cream. An international faculty member tried the product and signed the stall’s feedback board without being asked, writing a brief endorsement. Student feedback on the board aligned with the faculty member’s assessment. For a product stall at a college event, earning unprompted validation from non-student authority figures signals product quality.

Dream Attire offered genuinely branded shirts at student-accessible prices by sourcing directly from warehouses. No consumers flagged quality concerns – a reasonable bar that this stall cleared cleanly.

Kalpana Jewellery split its layout into two sections: contemporary pastel-toned pieces and traditional glass bangles.The intentional design allowed two friends with different aesthetics to shop for each other – a detail captured in consumer feedback that shows how layout decisions affect purchasing behavior.

• Authenticity sells: Bhutan Bowl’s cultural identity outperformed generic food stalls.
• Service quality is a differentiator even at a first-time student event.
• Product narrative (the ‘why’) converts browsers to buyers, as Fluffyy Flames showed.
• Experience-based stalls (Radha Astrocare) generate foot traffic that product stalls cannot match.
• Student fests reveal real campus demand gaps that institutional planning should address.

The Udyam Fest is hosted every year by Parul University. The reason to hold this festival is to help students and participants understand the operations of the business, because it shows them a path to how to deal with failures, losses, and profits.

• Students planning stalls for future campus fests at Parul University or elsewhere.
• Faculty and event organisers designing experiential learning components.
• Parents assessing practical entrepreneurship exposure in Parul University’s BBA and MBA programs.
• Researchers studying student entrepreneurship behaviour in Indian university settings.