About PGD. Digital and Social Media Marketing


The Faculty of Management studies offers a 2 year post graduat diploma in digital and social media marketing which sees to provide students with the most essential and fundamental knowledge of the field of marketing. With the grwoing trends in the world, developing effective digital skills has become an essential need for every person who wishes to pursue a career in the field of marketing. The advancements in technology and innovation has propelled these new career avenues for managing and marketting experts to shaoe and develop their knowledge and their skillsets. The curriculum of this program has been designed in such a way that meets the industry needs of highly skilled experts who are able to develop effective digital ads, which target the required audience. Through such a program, the students will go on to develop their ability to work with numerous softwares and digital systems which increase the digital convience. Students get to regarding the various ways and platforms for digital branding, marketing and advertising, on platforms such as Facebook, Instagram, Twitter, Google Ads, Youtube amongst other forms of digital materials, in addition to this, the students will also get to learn regarding the various ways of mastering the most essential algorithms. The Faculty of Management Studies through this post graduate diploma program develops the most skillsed and talented experts who possess the ability to shape and nurture minds through the most effective practical training which ensures they success the careers.

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PGD. Digital and Social Media MarketingProgram Outcomes


Why Study PGD. Digital and Social Media Marketing

With digitalisation becoming one of the greatest trends in the modern age, there has been an increasing need for experts who are trained and well equipped with the ability to shape and develop the marketing sector through their digital skills. The program will develop highly trained experts unique ability to go the extra mile in their marketing experience.
Marketing Manager

Marketing Manager

An ability to navigate the national and global dynamics of business and actively participate in global economic affairs.

Project Manager

An ability to navigate the industrial dimensions of business administration inline with the latest innovative technology essential for availing lucrative career prospects.

Project Manager
Human Resources (HR) Manager

Human Resources (HR) Manager

An ability to apply business knowledge and effectively execute them towards promoting various social, economic and political dimensions.

Management Consultant

An ability to develop strategic real time solutions to the various corporate and industrial concerns of the day.

Management Consultant
Digital Marketing Manager

Digital Marketing Manager

An ability to understand numerous digital softwares and develop the most essential resources.

Duration: 2 Years


affiliation

Affiliation

Constituent College of Parul University

eligibility

Eligibility Criteria

Recognized Bachelor’s Degree of minimum 3 years duration. Obtained at least 50% marks (45% in case of candidate belonging to reserved category) at the qualifying Examination

admission_mode

Mode of Admission

For admissions please visit our portal to register/login yourself and proceed ahead with your admission application.

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PGD. Digital and Social Media Marketing feesFees

Country
State

PGD. Digital and Social Media Marketing

₹ 1,25,000 /- Annually*

* Tuition Fees may vary depending on the Country/ State in which the candidate has passed their qualifying examination.

PGD. Digital and Social Media Marketing Curriculum Entrepreneurship


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Centres of Entrepreneurship Excellence

As a way of creating the ideal business ecosystem, the faculty of management is integrated with the Entrepreneurship development cell to promote and encourage the innovative ideas of the students.

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Computer Labs

Management education maintains close ties with the contemporary trends in innovative technology thus there are specific computer labs designated for the business students so as to be technically apt.

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Career Development

The development of soft skills and interpersonal skills which are vital towards developing and shaping the management and business and administrative skill sets of the students

PGD. Digital and Social Media Marketing CurriculumActivities


Xplore-2020

A two day national management event was organised by Faculty of Management studies Parul University. More than 800 participants participated from various UG and PG colleges of Gujarat during two days. Xplore'20 was graced by Sanjay Raval Motivational Speaker and Gayatri Vyas, CEO, VNM GUJARAT with two of our alumni, Hardik Desai from first batch 2004 of MBA program, currently working as Manager L&T operations Mumbai & Manas Maheta, HR Manager, Team lead.

IN Conference-2020

Faculty of management studies just observed an end of very successful national academic conference INC 2020 held on 19-20 February. This year's theme was: Innovative Management Practices for Sustainable Business Models along with publication partner Journal Press of India, a leading academic publication house. Selected papers get published in their recognized journal 'Manthan: Journal of Commerce and Management'.

Industrial Visit to Coca Cola

The management students made an industrial visit to Hindustan Coca-Cola Beverages Private Limited (HCCBPL), Goblej District of Gujarat which is the largest bottling partner of the coca-cola company in India. Students learnt the vital aspects of industrial and technical and management essential for developing their practical skillsets.

Anveshan

ANVESHAN, an inter college one day Summer Project Presentation Competition for students of B-Schools across the state was organized by Faculty of Management Studies. The event is designed to allow the management students to take up and practice their leadership role by guiding these students in their presentations. A total of 35 management students across Gujarat participated in SIP competition while 50 others took part in Poster Presentation and Power- point Presentation is fields such as Architecture, Engineering, Computer Science, Management.

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