About M.Des. In Fashion PR and Digital Marketing

With the emergence of digitalisation and the constant move towards social media, the world has shrunk into a global world, allowing public relations to command a more influential voice in the field. The Faculty of Design offers a post graduate degree program in Public Relations and Digital Marketing which seeks to impart within the students a comprehensive understanding of the field and the various platforms used through the marketing process. Students who receive the essential training in this field get to work within a broad scope of digital marketing through promoting and branding businesses through digital media as a way of marketing and targeting the required mass audience. The field goes on to nurture within the students an ability to mass communicate the needs and requirements of a specific brand in the field of fashion. Public relations experts in this field not only drive sales but they are also responsible for creating and setting trends in the industry. The Faculty has been equipped with the resources and facilties which are essential for providing the students with the much needed knowledge and understanding in regards to the field. Students who are trained in this program are given the necessary guidance regarding the most quintessential trends in the industry placing the students a step ahead in their career under the mentorship and guidance of expert faculties and lecturers. The students are taught regarding the usage and navigation of the significant tools which are used for marketing on digital media fields and with such training the students get an edge when it comes to their perfomance in the industry. 


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M.Des. In Fashion PR and Digital MarketingProgram Outcomes

Why Study M.Des. In Fashion PR and Digital Marketing

According to this research, the digital economy is growing 10 times faster than the traditional economy and firms that engage in online trading are twice as likely to be creating jobs as firms that aren’t. Therefore this program provides aspirants with various career options upon the completion of the program which places them a step ahead in their careers in public relations and digital marketing.
Store Manager

Store Manager

An ability to demonstrate management skills to control and enhance the fashion industry.

Public Relations Manager

An ability to communicate, design and innovate work for clients and consumers and to manage relations with the public

Public Relations Manager
Merchandise Planner/ Educator

Merchandise Planner/ Educator

An ability to comprehend the manner in which environmental and cultural factors impact fashion.

Commercial Stylist

An ability to target specific market, age group, gender, etc to meet the expectations of quality and cost.

Commercial Stylist
Digital Marketing Manager

Digital Marketing Manager

An ability to demonstrate growth in the digital presence of the fashion brands through an effective design of strategies designed to promote the brand.

Duration: 2 years (Semester System)



Constituent College of Parul University


Eligibility Criteria

The candidate shall have completed graduation from recognized university


Mode of Admission

For admissions please visit our portal to register/login yourself and proceed ahead with your admission application.

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M.Des. In Fashion PR and Digital Marketing feesFees


M.Des. In Fashion PR and Digital Marketing


* Tuition Fees may vary depending on the Country/ State in which the candidate has passed their qualifying examination.

M.Des. In Fashion PR and Digital Marketing Curriculum Laboratories


Design Studio

As a way of developing the practical skills of the students, the Faculty of Design has a designated studio that develops the practical skills and understanding of the students which exposes their

M.Des. In Fashion PR and Digital Marketing CurriculumActivities

Architecture, Fine Arts & Design Expo 2019

As a concluding mark to their academic journey, the budding architects, designers and fine arts students of Parul University, made an outstanding display of their artistic, and innovative creativity during the recently held academic exhibition. With their cutting-edge thought process and their understanding of five years of education, the students of the faculties of architecture, fine arts and design showcased their final year projects. This was a pure result of hard work, commitment and dedication on the part of the student and their faculties. The students explored a diversified blend of projects, with themes covering the various aspects of political, environmental, psychological, cultural and the social elements.

Workshop on Applique work by Ruma Devi

Ruma Devi, a popular traditional handicraft artisan from Rajasthan visited the Faculty of Design - Parul University and conducted a workshop, wherein she instructed the students regarding the essential elements of applique handloom. Design students at PU also got the opportunity of exhibiting Ruma Devi's quintessential designs, along with their own clothing designs during a fashion show organized in honor of her visit.

Master Class on Fashion Designing by Anna Singh

Two-time National Award winning costume designer Anna Singh had a conversation with Fashion Design students at Parul Institute of Design. She conducted a master class on fashion design and shared her experience of designing costumes for over 1001 movies and the commonwealth games. She instructed the students regarding the various aspects of fashion design which match the contemporary demands of the industry.

International Art and Sculpture Festival

A series of Workshops are conducted for the students with an intention to develop various skill sets required to evolve as a Designer and to understand the principles of working with different materials such as clay, siforex, wood, bamboo, etc. and media such as pencil, colors, paints, charcoal, etc. The students are also given an exposure of various brainstorming sessions conducted by various External experts from the industry and profession, by virtue of which they would eventually evolve as good and sensible designers.

Fashion Stylization Workshop

Shri. Bhavin Patel, Assistant Professor in Parul Institute of Design conducted a one day workshop on "Fashion Stylization" on December 30, 2017 at International Institute of Fashion Design, Vadodara. The students of the 3rd year in IIFA, Vadodara participated in the workshop and learnt about Fashion Illustration Method adopted in Draping and Rendering. The participants and the institute expressed their gratitude to Shri. Bhavin Patel for sharing his invaluable knowledge in the field of design through this workshop.