About MBA. Digital Marketing

With the growing scope of digital technology in the modern age, there has been a growing demad of skillsets and expertise in the various digital fields which have been driving the scope of business across multiple sectors. As a way of providing the much needed knolwedge base in this field, the Faculty of Management offers a two specialisation program in Digital Marketing which seeks to provide the students with the knowledge and understanding related to this filed. The curriculum of this program has been strategically designed to provide the students with an indept understanding of the recent technology platforms through effective practical hands on training which allows the students to get a step ahead in their careers. Digital Marketing industry is spread to almost all the business sectors. Some of the applications of E-Marketing are shopping and order tracking, online banking, payment systems and content management. The power of digital marketing allows geophysical barriers to disappear making all consumers and businesses on earth potential customers and suppliers. It is known for its ability to allow businesses to communicate and form a transaction anywhere and anytime. The program has been strategically designed to provide the practical solutions which meet the contemporary needs of the digital industry. The program equips students with the ability to utilise various platforms on the digital web inorder to influence market forces and drive sales. Taking part in this program allows the students to navigate this field and provide all the essential buisness solutions.


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MBA. Digital MarketingProgram Outcomes

Why Study MBA. Digital Marketing

According to this research, the digital economy is growing 10 times faster than the traditional economy and firms that engage in online trading are twice as likely to be creating jobs as firms that aren’t. Therefore this programs provides aspirants with various career options upon the completion of the program which places them a step ahead in the career.
Digital Marketing Manager

Digital Marketing Manager

Students will be able to Identify, formulate, research literature, and analyze complex digital marketing problems reaching substantiated conclusions using cutting edge advancements in Digital Marketing.

Marketing Manager.

An ability to navigate the national and global dynamics of business and actively participate in global economic affairs.

Marketing Manager.
Project Manager

Project Manager

The ability to develop the relevant soft skills and professional ethics which are vital for acquiring the most lucrative business career.

Analytics Manager

The ability to strategically formulate business ideas, and to enterprise these ideas into effective startup projections and analysis

Analytics Manager
Digital Marketing Consultant

Digital Marketing Consultant

An ability to navigate the industrial dimensions of digital marketing through effective solutions to common industrial problems inline with the latest innovative technology.

Duration: 2 years (Semester System)



Constituent College of Parul University


Eligibility Criteria

The candidate shall have passed the Graduation with minimum of 50% marks (45% marks in case of reserved category candidates) from recognized university.


Mode of Admission

For admissions please visit our portal to register/login yourself and proceed ahead with your admission application.

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MBA. Digital Marketing feesFees


MBA. Digital Marketing

₹ 90,000 /- Annually*

* Tuition Fees may vary depending on the Country/ State in which the candidate has passed their qualifying examination.

MBA. Digital Marketing CurriculumCurriculum

Management Information System

Cost and Management Accounting

Principles of Management

Financial Management

Business Statistics

Human Resource Management

Accounting for Managers

Research Methodology

Business Economics & Environment

Marketing Management

Organizational Behavior

Operation Research

Employability Skills - 1

Employability skills - 2

Elective -1 (Select any One)

Elective - 2 (Select any One)

Legal Aspects of Business

Comprehensive Project

Strategic Management

Summer Internship Project

Digital Media and Mobile Marketing

Online Consumer Behaviour

Digital Marketing Communications

Business Ethics and Corporate Governance

New Enterprise and Innovation Management

Comprehensive Project

E-Sales Management

Online Branding and Promotions

SEO and Social Media Marketing



MBA. Digital Marketing Curriculum Entrepreneurship


Centers of Entrepreneurship Excellence

As a way of creating the ideal business ecosystem, the faculty of management is integrated with the Entrepreneurship


Computer Labs

Management education maintains close ties with the contemporary trends in innovative technology thus there are specific computer labs designated for the business students so as to be technically apt. Equipped with a total of 15 computer laboratories


Career Development

The development of soft skills and interpersonal skills which are vital towards developing and shaping the management, business and administrative skill sets of the students is exclusively catered by a specific Career development cell.

MBA. Digital Marketing CurriculumActivities


A two day national management event organised by Faculty of Management studies Parul University. More than 800 participants participated from various UG and PG colleges of Gujarat during two days. Xplore'20 was graced by Sanjay Raval, Motivational Speaker and Gayatri Vyas, CEO, VNM GUJARAT with two of our alumni, Hardik Desai from first batch 2004 of MBA programme, currently working as Manager L&T operations Mumbai & Manas Maheta, HR Manager, Team lead.

IN Conference-2020

Faculty of management studies just observed an end of very successful national academic conference INC 2020 held on 19-20 February. This year's theme was: Innovative Management Practices for Sustainable Business Models along with publication partner Journal Press of India, a leading academic publication house. Selected papers will be published in their recognized journal 'Manthan: Journal of Commerce and Management'.

Industrial Visit to Coca Cola

The management students made an industrial visit to Hindustan Coca-Cola Beverages Private Limited (HCCBPL), Goblej District of Gujarat which is the largest bottling partner of the coca-cola company in India. Students learnt the vital aspects of industrial, technical and management essential for developing their practical skill sets.


Anveshan, an inter college one day Summer Project Presentation Competition for students of B-Schools across the state was organized by Faculty of Management Studies. The event is designed to allow the management students to take up and practice their leadership role by guiding these students in their presentations. A total of 35 management students across Gujarat participated in SIP competition while 50 others took part in Poster Presentation and Power- point Presentation is fields such as Architecture, Engineering, Computer Science, Management.