Program details overview
Master of Business Administration
The Master of Business Administration at Parul University explores the world of brands, markets, and customer behavior. It helps students learn how to sell ideas, make relationships, and run campaigns that have an impact by mixing strategy and creativity. Along with practical projects and exposure to the industry, the program covers everything from consumer analytics to digital marketing.
It’s perfect for students who love thinking big, understanding trends, and bringing products to life. Graduates can explore roles in advertising, brand management, sales, market research, and more.
Here is how you can study this program
MBA
The 2-year MBA program is designed to sharpen both creative instincts and business expertise. Students begin with a strong base in core business areas like finance, operations, and corporate behavior, before diving into marketing-focused subjects such as brand strategy, consumer behavior, and digital marketing.
This program blends case studies, industry projects, internships, and live campaigns to give students hands-on experience in solving real-world marketing challenges. With a balance of theory and practice, the course allows graduates to lead in fast-paced, dynamic marketing fields across any industry.
Secure your place
12th August 2026
Applicable deadline
12th August 2026
Batch Commencing
8th July Onwards
Duration
2 year program
Credits
180
Seats
60
Fee
2,25,000/- Per Annum
Language
English
Eligibility Criteria
Candidates who have completed a 3-year undergraduate degree (e.g., BA, BSc, BCom, BBA, or equivalent) OR a 4-year UG degree without research component in the relevant or allied discipline from a recognized university, with a minimum of 50% marks or equivalent CGPA (45% for reserved categories), as per UGC / AICTE / applicable Council norms.
*Tuition Fees may vary depending on the Country/State in which the candidate has passed their qualifying examination.
Why study this program
Be a part of a engaging learning atmosphere that gives you the tools to excel in your career of choice.
Career Advantage
Unlock high-demand roles in branding, sales, market research, and digital marketing across leading industries.
Creative + Analytical
Ideal for students who like to mix bold, creative strategy with data-driven decision-making.
Industry-Focused
Parul’s curriculum is aligned with real market needs, emerging tools, and live industry case studies.
Real-World Exposure
Gain experience in marketing through live projects, simulations, internships, and genuine campaigns.
Global Outlook
Learn global trends through international ties, expert sessions, and advanced digital marketing modules.
What you can become after Studying this program?
Brand Manager
Digital Marketing Strategist
Market Research Analyst
Advertising Executive
Product Marketing Manager
Social Media Manager
Here is the Important Information you need to Know
Find out if this is the right course for you.
Find out if this is the right course for you.
Download curriculum
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Research project on developing space Tech
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Research project on developing space Tech
Launch your career with our leading placements
We provide you with leading placement opportunities before you graduate, with the best career training and an exposure to leading recruiters.
4-6 LPA
Average Package
2,200+
Recruiters
60* LPA
Highest Package Offered
Give your future career a head start
Explore our facilities & resources for this program
Computer Lab
Facilitates computational data analysis, simulations, and research in applied sciences.
Scholarships & funding
Financing and supporting your education
Get information on the various scholarships, grants, and student loans you can avail to fund your dream education.
Meritorious scholarships
Recognising academic excellence by providing scholarship opportunities to those who exceptionally pass board and entrance exams
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Sports scholarships
Recognising athletic excellence by providing scholarship opportunities to those who have achieved distinction in sports at State, National, or International levels.
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Alumni scholarships
Fostering lifelong connections by providing scholarship opportunities to the wards of PU alumni to continue the legacy of excellence.
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Defense scholarships
Honoring the families of defense service persons by providing scholarship opportunities to their wards to study at PU
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Stay up to date with Management Trends
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An MBA capstone project gives students the chance to solve real business problems by applying everything they have learned during the MBA.
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The right MBA specialisations help students build knowledge in fast-growing industries while preparing for changing business roles.
MBA Alumni Reflect on the Career Lessons They Wish They Had Learned Earlier
Practical skills, networking, and continuous learning are as important as academic knowledge for MBA alumni to achieve long-term career success.
How Employer Feedback Shapes the MBA Curriculum for Today’s Business Leaders
A strong MBA Curriculum keeps changing with employer feedback so students learn skills that match today’s business needs.
How MBA Students Build a Professional Portfolio That Stands Out Before Graduation
A strong professional portfolio helps MBA students show real skills, projects, and achievements, making them more ready for good career opportunities before graduation.
MBA at Parul Institute of Business Administration: AICTE-Approved Programme With NEP 2020 Specialisations Across Finance, Marketing, HR, Operations, and International Business, the Decade-Long BFH Switzerland Innovation Management Partnership, the Erasmus+ Engagement With Vilniaus Kolegia Lithuania, the Mavericks Selection Track, and Named Outcomes at KPMG Big Four and MyGate
MBA at Parul Institute of Business Administration: AICTE-approved with NEP 2020 specialisations, BFH Switzerland decade partnership (Rs 2.30 lakhs per student), Vilniaus Kolegia Erasmus+ engagement, Mavericks selection track, Varnita Agarwal KPMG Big Four, Harshvardhan Mourya MyGate 10.5 LPA.
Graduate Outcomes From Parul University Across B.Tech CSE, MBA, Pharmacy, Polytechnic D2D Engineering, Allied Health, Design, and Law: Tanish Patel and Suraj Jagtap at Microsoft 60 LPA, Soumya Dhakad at 43 LPA, Varnita Agarwal at KPMG Big Four, Praneel Pandey in the Apple Swift Student Challenge Global Top 350, and the Broader Cohort
graduate outcomes from Parul University 2026: Tanish Patel and Suraj Jagtap at Microsoft 60 LPA; Soumya Dhakad 43 LPA US MNC; Shailendra Soni TCS Prime 9 LPA; Harshvardhan Singh Mourya MyGate 10.5 LPA; Varnita Agarwal KPMG; Praneel Pandey Apple Swift Top 350; Kairavi Jhaveri 27.86 LPA.
Cross-Cultural Negotiation Frameworks: Lessons from PIBA Parul University
Cross-cultural negotiation frameworks for MBA students: the 5C’s Model of cultural competence, Gesteland’s four classification criteria, Moore and Woodrow’s negotiation approaches, BATNA and ZOPA, team selection, and the Jason Wright Mr. Moto case, taught at PIBA Parul University.
10 Cultural Dimensions in Global Business: A PIBA MBA Perspective
Ten cultural dimensions shaping international business: communication, formality, discussion pace, business attitude, leadership, relationships, decisions, time, and work-life balance, with country profiles taught at PIBA Parul University.
Intercultural Business Communication: Frameworks Taught at Parul University
Intercultural business communication frameworks essential for MBA students: the verbal-non-verbal split (Mehrabian framework), Hofstede’s six cultural dimensions, Edward Hall’s context theory, Chronemics, and business culture archetypes, taught at PIBA Parul University.
Parul Institute of Business Administration, PIBA Hosts Erasmus+ Staff Mobility Program with Vilniaus Kolegija, Lithuania
PIBA – Parul Institute of Business Administration hosted a 4-day Erasmus+ Staff Mobility Program with Dr. Nikolaj Ambrusevic from Vilniaus Kolegija, Lithuania. In this exclusive program, they covered cross-border communication, cultural dimensions and how cross-cultural negotiation is executed at all levels.
MBA Business Analytics at Parul University: The IEP-MBA with KPMG
Read a full-fledged coverage on how multiple career pathways can be opened by pursuing the right MBA. Learn how the IEP-MBA Business Analytics Program, in collaboration with KPMG, assures global exposure, dream placement and sits at the juxtaposition of education and data-based decision making. Unveil how students of Parul University have secured stellar internships (paid) at organisations including The Times of India and many more.
From Biotech to TOI: Pooja Jaiswal’s MBA Journey at Parul University
Pooja Jaiswal, an IEP-MBA Business Analytics student at Parul University, pivoted from a Biotechnology degree in Bilaspur to a paid Sales and Marketing internship at The Times of India, where she exceeded her subscription target by 40% in one week and led an 11-member team in her first.
Mavericks at Parul University: Inside the MBA Placement Programme That Filters 1,200 Students into the Top 31 Through Three Months of IMPACT Training and an Eleven-Member Industry Jury
Mavericks is the flagship MBA placement programme operated by the Training and Placement Cell at Parul University. In its 2025-26 edition, the programme selected 31 students from an entering pool of approximately 1,200 MBA candidates, a selection rate of under 3 per cent. The architecture combines a 90-plus-day IMPACT training cycle, multiple assessment rounds, case study presentations, and a final-day evaluation by an eleven-member jury drawn from Microsoft, Mercedes-Benz, DBS Bank, Tata Communications, A.P. Moller Maersk, KPMG-adjacent organisations, and other global firms. The 16-hour final evaluation day ran from 7 in the morning until 11 at night.
From a Clinical Psychology Degree to a ₹6 LPA Management Trainee Role at PGP Glass: How Divya Chaturvedi Built Her MBA HR Placement at Parul University
Parul University’s student, Divya Chaturvedi, an MBA HR student from batch 2026, got a full-time management trainee role at PGP Glass LTD. She is a clinical psychology graduate who could crack the placement in HR with the help of Impact Training and Mavericks programs.