About B.Sc. In Fashion Communication & Journalism

Journalism and communication has been one of the driving forces behind the scope of fashion. Fashion journalism and reporting has been one of the leading fields in the 21st century which have been shaping cultures. With the emergence of social media and the new found streams in the fashion Industry, journalists and communicators have been driving the scope of the field.  Inorder to produce the much needed human resource in the field of fashion journalisim, the Faculty of Design offers a 3 year Bachelor of Science in Fashion Communication and Journalism which seeks to provide students with the much needed skillsets and exposure. This unique and exciting course teaches the intellectual, practical, and professional skills you need to succeed in a career in promotion and communication for the global fashion industry. It provides students with the ability to understand the various dynamics within the fashion industy and provide the most insightful perspectives into the various cultural trends and environments. It includes creating and facilitating communication for the fashion industry; verbal, written, visual or audiovisual. It is a specialized domain of fashion studies that helps students in learning communication knowledge and skills relevant to the fashion and lifestyle industry. As a way of providing the students with the much needed practical exposure, the faculty is equipped with state of the art facilities for practical facilities which provide students with the most enriching hands on training. Various studios, and language labs have been put in place along with collaborations with industrial experts who get to instruct the students in regards to the various aspects of the field. Therefore pursuing this program will have the students industry ready and equipped with the much needed world shaping knowledge in regards to the field.


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B.Sc. In Fashion Communication & JournalismProgram Outcomes

Why Study B.Sc. In Fashion Communication & Journalism

The Fashion industry is opening many exciting doors for internships and jobs for people with the right skill set and knowledge. Fashion is something that keeps evolving and gaining more popularity with time and it seems like offering a promising future and pursuing this program will ensure for the students such a future, through the in-depth practical skillsets which will prepare them for the careers in the various streams ahead.
Fashion Publicist

Fashion Publicist

An ability to make publications of various fashion and textile trends, through write ups, reporting and fashion blogging

Fashion Stylist

An ability to have a sustainable approach while designing clothes.

Fashion Stylist
Fashion Educator

Fashion Educator

An ability to promote effective and positive changes in the global fashion industry.

Fashion Designer

An ability to exhibit original and novel ideas to one’s design processes and shape the trends of the world.

Fashion Designer
Visual Merchandiser

Visual Merchandiser

An ability to demonstrate growth in personal and professional responsibility, with the right mannerisms and etiquette.

Duration: 3 years (Semester System)



Constituent College of Parul University


Eligibility Criteria

Pass in HSC(Science/Commerce/Arts) from recognized board


Mode of Admission

For admissions please visit our portal to register/login yourself and proceed ahead with your admission application.

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B.Sc. In Fashion Communication & Journalism feesFees


B.Sc. In Fashion Communication & Journalism


* Tuition Fees may vary depending on the Country/ State in which the candidate has passed their qualifying examination.

B.Sc. In Fashion Communication & Journalism CurriculumCurriculum

Introduction to Fashion

Visual Culture

Fashion, Media & Communication

Introduction to Fashion Journalism

Basic Photography


Principles of Journalism

Fashion Journalism

Visual Communication 2D

Fashion, Media and Culture

Fashion Styling



Visual communication 3D

Media Ethics and Law

Convergent Journalism

Content Writing

Fashion writing & Criticism

Space design and visual communication

Media & Art of Fashion

Fashion Journalism & PR

Fashion Photography

Bollywood culture and Masses

Renowned Journalist & there Journey

Electives_4_FC&J (Choice-based)


Audio & Video Production

Fashion promotion and Social Media

Identity representation in media

Open elective (Courses offered by PID & PIFA)

Intellectual Property rights


Electives_5_FC&J (Choice-based)

Seminar & Final Project




B.Sc. In Fashion Communication & Journalism Curriculum Laboratories


Design Studio

As a way of developing the practical skills of the students, the Faculty of Design has a designated studio which develops the practical skills and understanding of the students which exposes their

B.Sc. In Fashion Communication & Journalism CurriculumActivities

Architecture, Fine Arts & Design Expo 2019

As a concluding mark to their academic journey, the budding architects, designers and fine arts students of Parul University, made an outstanding display of their artistic, and innovative creativity during the recently held academic exhibition. With their cutting-edge thought process and their understanding of five years of education, the students of the faculties of architecture, fine arts and design showcased their final year projects. This was a pure result of hard work, commitment and dedication on the part of the student and their faculties. The students explored a diversified blend of projects, with themes covering the various aspects of political, environmental, psychological, cultural and the social elements.

Workshop on Applique work by Ruma Devi

Ruma Devi, a popular traditional handicraft artisan from Rajasthan visited the Faculty of Design - Parul University and conducted a workshop, wherein she instructed the students regarding the essential elements of applique handloom. Design students at PU also got the opportunity of exhibiting Ruma Devi's quintessential designs, along with their own clothing designs during a fashion show organized in honor of her visit.

Master Class on Fashion Designing by Anna Singh

Two-time National Award winning costume designer Anna Singh had a conversation with Fashion Design students at Parul Institute of Design. She conducted a master class on fashion design and shared her experience of designing costumes for over 1001 movies and the commonwealth games. She instructed the students regarding the various aspects of fashion design which match the contemporary demands of the industry.

International Art and Sculpture Festival

A series of Workshops are conducted for the students with an intention to develop various skill sets required to evolve as a Designer and to understand the principles of working with different materials such as clay, siforex, wood, bamboo, etc. and media such as pencil, colors, paints, charcoal, etc. The students are also given an exposure of various brainstorming sessions conducted by various External experts from the industry and profession, by virtue of which they would eventually evolve as good and sensible designers.

Fashion Stylization Workshop

Shri. Bhavin Patel, Assistant Professor in Parul Institute of Design conducted a one day workshop on "Fashion Stylization" on December 30, 2017 at International Institute of Fashion Design, Vadodara. The students of the 3rd year in IIFA, Vadodara participated in the workshop and learnt about Fashion Illustration Method adopted in Draping and Rendering. The participants and the institute expressed their gratitude to Shri. Bhavin Patel for sharing his invaluable knowledge in the field of design through this workshop.