About B.Com - (Honors) Marketing


Marketing Management is a specialization revolving around various concepts of marketing strategies, practices and new techniques which vary with the demands and needs of the consumers. The Faculty of Commerce offers a 4-year Honors degree program in Marketing Management which aims at equipping students with the relevant career competencies and abilities required to actively contribute to the growth of the commercial sector. The honors final year provides students with additional project/coursework, research, or other academic activities for refining skill sets and competencies. Marketing Management course focuses on activities like promotional techniques, cost-cutting mechanisms as well as customer creation and retention by careful analysis and forecasting of market situations.  Our curriculum is uniquely designed to provide students with the most enriching exposure to some of the vital interdisciplinary aspects of commerce such as accounting, finance, banking and insurance. Beyond the scope of the academics, the program goes on to train students in the aspects of entrepreneurship and business development so as to become key players within the start-up ecosystem. The program goes on to develop and nurture the interpersonal skills of the students, as a way of enhancing and promoting their employability and creating more placement opportunities.

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National Applicants

International Applicants

B.Com - (Honors) MarketingProgram Outcomes


Why Study B.Com - (Honors) Marketing

From public to private financial institutions and banking systems, the up scaling of every economy is hinged on the active participation and contribution of commercial experts. Therefore owing to this, pursuing this program will provide students with the vital skill sets and abilities which are on great economic demand. The subject is interdisciplinary with accounting and finance, thus students who get to pursue this program have a career leverage in the business sector, with prospective careers in:
Banking

Banking

An ability to apply business knowledge and effectively execute them towards promoting various social, economic and political dimensions.

Tax Consultant

An ability to understand and navigate through various public and private sector financial systems.

Tax Consultant
Accounts Manager

Accounts Manager

The ability to develop the relevant soft skills and professional ethics which are vital for navigating the career landscape.

Accountant

The ability to understand the mechanism and flow of the global financial and commercial dynamics, and to relate to specific countries.

Accountant
Financial Analyst

Financial Analyst

An ability to navigate the commercial sector inline with the latest innovative technology essential for availing lucrative career prospects.

Duration: 4 years (Semester System)


affiliation

Affiliation

Constituent College of Parul University

eligibility

Eligibility Criteria

Candidate shall have passed 12th Examination in any stream (Science/Commerce/Arts) with English subject from a recognized board.

admission_mode

Mode of Admission

For admissions please visit our portal to register/login yourself and proceed ahead with your admission application.

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B.Com - (Honors) Marketing feesFees


B.Com - (Honors) Marketing

₹ 53,000/- Annually*

* Tuition Fees may vary depending on the Country/ State in which the candidate has passed their qualifying examination.

B.Com - (Honors) Marketing CurriculumCurriculum

Semester 1

Semester 2

Fundamentals of Accounting

Financial Accounting

Micro Economics

Macro Economics

Minor -1/ Interdisciplinary Course (Select any one)

Minor -2/ Interdisciplinary Course (Select any one)

Accounting & Finance: Principles of Auditing

Accounting & Finance: Financial Market & Services

Banking & Insurance: Principles of Banking & Insurance

Banking & Insurance: Legal Aspects of Banking & Insurance

Marketing: Principles of Marketing

Marketing: Consumer Behaviour

Human Resource Management: Principles of Management

Human Resource Management: Human Resource Management

Foreign Trade: Basics of Foreign Trade

Foreign Trade: Foreign Trade Policies & Regulations

University Electives -1 (Multidisciplinary course) (Select any one)

University Electives -2 (Multidisciplinary course) (Select any one)

Digital and Mobile Media Marketing

Creativity Event and Brand Management

First Aid and Life Support

Introduction to Gender, Health and Rights

Legal Aspects of Start-Up

Human Psychology

Skill Enhancement Course -1

Skill Enhancement Course -2

Business Communication

Mathematical Aptitude

Value Added Course-1

Value Added Course-2

Climate Change & Sustainable Environment

IPDC including History and Culture of India and IKS-I

Ability Enhancement Course -1 /Modern Indian Language-1(Select any one)

Ability Enhancement Course -2 /Modern Indian Language-2 (Select Any One)

Basic English-I

Basic English-II

Basic Hindi-I

Basic Hindi-II

Basic Gujarati-I

Basic Gujarati-II

Semester 3

Semester 4

Business Mathematics

Statistics for Business

Corporate Accounting

Cost accounting

Indian Financial System

Fundamentals of Direct Taxation

University Electives -3 (Multidisciplinary course) (Select any one)

Minor -3 / Interdisciplinary Course (Select any one)

Cyber Security, Tools, Techniques and Countermeasures

Accounting & Finance: Advanced Auditing Practices and Operations

Digital Information Literacy

Banking & Insurance: Bank Credit & Insurance Products

Digital Design

Marketing: Service & Relationship Marketing

Skill Enhancement Course -3

Human Resource Management: Organizational Behaviour

Artificial Intelligence -AI

Foreign Trade: Import Export Procedure and Documentation

Value Added Course-3

Skill Enhancement Course -4

IPDC including History and Culture of India and IKS-2

Computer Applications in Business

Ability Enhancement Course - 3/ Modern European Language-1 (Select any one)

Value Added Course-4/ Physical Education (Select any one)

Advanced English - I

Positive Mental Health

Basic German - I

Physical Education: Yoga

Basic French - I

Physical Education: Sports

 

Physical Education: NCC

 

Ability Enhancement Course -4 / Modern European Language- 2(Select any one)

 

Advanced English - II

 

Basic German - II

 

Basic French - II

Semester 5

Semester 6

Financial Management

Management Accounting

Fundamentals of Indirect Taxation & GST

Business Environment

Business Law

Strategic Management

Minor -4 / Interdisciplinary Course (Select any one)

Minor -6 / Interdisciplinary Course (Select any one)

Accounting & Finance: Advanced Corporate Accounting

Accounting & Finance: Security Analysis and Portfolio Management

Banking & Insurance: Banking & Insurance Compliance and Governance

Banking & Insurance: Digital Banking & Insurance

Marketing: Sales & Distribution Management

Marketing: Social Media & Digital Marketing

Human Resource Management: Compensation and Management

Human Resource Management: Labour Legislations

Foreign Trade: International Supply Chain Management & Logistics

Foreign Trade: Foreign Exchange & Risk Management

Minor -5 / Interdisciplinary Course (Select any one)

Ability Enhancement Course -5

Accounting & Finance: Income Tax Return & E-filing

Professional Ethics and Communication

Banking & Insurance: Health Insurance

Internship/Mini Project-1 (in Major Specific Course)

Marketing: Strategic Brand Management

 

Human Resource Management: Industrial Relationship & Personal Management

 

Foreign Trade: International Financial Management

 

Skill Enhancement Course - 5 (Select any one)

 

Digital Literacy

 

Finance for everyone

 

Semester 7

Semester 8

Accounting for Decision Making

Data Analytics

International Business Environment

Enterprise Resource Planning

Computer Applications in Accounting

Personal Financial Management

Minor -7 / Interdisciplinary Course (Select any one)

Minor -8 / Interdisciplinary Course (Select any one)

Accounting & Finance: Fundamentals of Trading in Stock & Commodity Market

Accounting & Finance: Financial Derivatives and Risk Management

Banking & Insurance: Risk Management in Banking & Insurance

Banking & Insurance: International Banking & Insurance

Marketing: Marketing Research

Marketing: International Marketing

Human Resource Management: Talent Acquisition Management

Human Resource Management: International HRM

Foreign Trade: International Taxation & Regulations

Foreign Trade: International Marketing

On Job Training (OJT)- in Major Specific (for Honours Degree)

On Job Training (OJT) - in Major Specific (for Honours Degree)

OR

OR

1 subject of Major/Minor discipline relevant of 4 credits (for Honours Degree)

1 subject of Major/Minor discipline relevant of 4 credits (for Honours Degree)

1 subject of Major/Minor discipline relevant SEC course of 2 credits (for Honours Degree)

1 subject of Major/Minor discipline relevant SEC course of 2 credits (for Honours Degree)

OR

OR

Research Project in Major Specific course (For Honours with Research degree)

Research Project in Major Specific course (For Honours with Research degree)

B.Com - (Honors) Marketing Curriculum Beyond The Curriculum


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Computer Labs

Commercial education is becoming highly digital thus the faculty maintains close ties with the contemporary trends in innovative technology therefore specific computer labs are designated

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Centres of Entrepreneurship Excellence

As a way of creating the ideal business ecosystem, the faculty of commerce is integrated with the Entrepreneurship development cell to promote and

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Career Development

The development of soft skills and interpersonal skills which are vital towards developing and shaping the commercial and business skill sets of the students is exclusively

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