The Certificate program in Public Relations is gradually becoming a dream career for many. In today's extremely competitive and uncertain market environment, it's critical for businesses to showcase the work and efforts they put into their stakeholders. Such exercise is not just a one-time effort but a continuous one. Hence, to reach out to the target audience/stakeholders business houses have to resort to Public Relations strategies. Such strategies help to establish and maintain goodwill and acceptance from the stakeholders and also play a major role during crisis communication. An effective tool, PR is the need of the hour.
This course, therefore, focuses on the basic nuances of the field of PR and aims at giving a practical overview of PR.
6 months 3 months of mandatory self-internship
Rs.20,000/- for Indian National and $350 for International Candidates.
12th pass with 50%. Graduate / Post Graduate of any discipline, Working Professionals, Aspirants from Foreign Countries with Bachelor’s Degree or equivalent, Marketing / Promotion Executives, Entrepreneurs (SMEs, MSMEs), Consultants, Academicians, Any other Professional.
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Upon successful completion, students will have the skills and knowledge to:
Students will be introduced to Public Relations history, theories, practice, a difference of PR, Advertising and Marketing
Students will be introduced to the skills requisites of a PR practitioner
Students will understand different segments of Target Audience and the Importance of Public Opinion