About Public Relations

The Certificate program in Public Relations is gradually becoming a dream career for many. In today's extremely competitive and uncertain market environment, it's critical for businesses to showcase the work and efforts they put into their stakeholders. Such exercise is not just a one-time effort but a continuous one. Hence, to reach out to the target audience/stakeholders business houses have to resort to Public Relations strategies. Such strategies help to establish and maintain goodwill and acceptance from the stakeholders and also play a major role during crisis communication. An effective tool, PR is the need of the hour.
This course, therefore, focuses on the basic nuances of the field of PR and aims at giving a practical overview of PR.

  • Duration:

    6 months 3 months of mandatory self-internship

  • Fees:

    Rs.20,000/- for Indian National and $350 for International Candidates.

  • Eligibility:

    12th pass with 50%. Graduate / Post Graduate of any discipline, Working Professionals, Aspirants from Foreign Countries with Bachelor’s Degree or equivalent, Marketing / Promotion Executives, Entrepreneurs (SMEs, MSMEs), Consultants, Academicians, Any other Professional.

What You Will Learn?

  • Work in PR agencies, work as an independent PR consultant, corporate sectors, entertainment & films
  • They will be able to work with Social Media, Publicist, events management, Lifestyle, celebrity, sports, etc,
  • Program is helpful in making students proficient in identifying the target audience for any brand
  • Students shall be able to explain the fundamentals of PR, demonstrate the tools, explain the skills required for the PR professional

Student Testimonial

Learning Outcomes

Upon successful completion, students will have the skills and knowledge to:

  • Students will be introduced to Public Relations history, theories, practice, a difference of PR, Advertising and Marketing

  • Students will be introduced to the skills requisites of a PR practitioner

  • Students will understand different segments of Target Audience and the Importance of Public Opinion