Program details overview
Bachelor of Business Administration in Marketing
Parul University’s Bachelor of Business Administration in Marketing program is designed for students who are interested in how brands evolve, how customer preferences are formed, and how businesses connect with their target audience. The program combines a solid business foundation with focused learning in areas such as advertising, branding, consumer behaviour, and digital marketing.
Students at Parul University learn through classroom instruction, real-world case studies, and creative projects. The training teaches them practical skills in communication, strategy, and market research. It prepares students for positions in brand management, digital marketing, advertising, and other marketing-related industries.
Here is how you can study this program
You can study this program as a dual degree program
While you are studying your main degree, you can also study another degree as a dual degree program which provides you an opportunity to explore multiple fields of study. With Dual Degree you can study your main degree in physical mode and your second degree in hybrid mode with adjustable study hours
Why study this program
Be a part of a engaging learning atmosphere that gives you the tools to excel in your career of choice.
Diverse Career Pathways
Prepare for opportunities in advertising, digital marketing, brand management, retail, and international marketing with skills that are relevant across global markets.
Industry-Driven Curriculum
At Parul University, courses are designed in collaboration with industry experts, ensuring students learn current marketing tools, analytics, and digital trends.
Hands-On Learning Environment
We provide live projects, internships, and workshops that simulate real-world marketing scenarios to develop practical expertise.
Access to Professional Networks
Students engage with visiting faculty, corporate leaders, and alumni networks, enhancing industry connections and career placement opportunities
Build Strong Marketing Foundations
Gain a solid understanding of consumer behavior, market research, branding, and sales strategies essential for thriving in any industry.
What you can become after Studying Marketing?
Brand Manager
Digital Marketing Executive
Market Research Analyst
Advertising Strategist
Social Media Manager
Content Marketing Specialist
Here is the Important Information you need to Know
Find out if this is the right course for you.
Find out if this is the right course for you.
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Launch your career with our leading placements
We provide you with leading placement opportunities before you graduate, with the best career training and an exposure to leading recruiters.
4-6 LPA
Average Package
2,200+
Recruiters
60 LPA
Highest Package Offered
Give your future career a head start
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Scholarships & funding
Financing and supporting your education
Get information on the various scholarships, grants, and student loans you can avail to fund your dream education.
Meritorious scholarships
Recognising academic excellence by providing scholarship opportunities to those who exceptionally pass board and entrance exams
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Sports scholarships
Honoring the families of defense service persons by providing scholarship opportunities to their wards to study at PU
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Alumni scholarships
Honoring the families of defense service persons by providing scholarship opportunities to their wards to study at PU
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Defense scholarships
Honoring the families of defense service persons by providing scholarship opportunities to their wards to study at PU
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