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The Certificate Program in Fundamentals of Digital Marketing
The Certificate Program in Fundamentals of Digital Marketing provides students with a solid foundation on which to develop their knowledge of online marketing, including digital platforms and consumer behaviours, content strategies, and introductory analytics. It also helps students to understand how brands communicate and grow their brands through the use of digital media, creating a platform for continued growth in their marketing careers.
Secure your place
Deadline to be announced
Applicable deadline
Deadline to be announced
Format
Online
Credits
180
Fee
5,000/-
Language
English
Eligibility
Graduate in any discipline is eligible to enroll for this program.
*Tuition Fees may vary depending on the Country/State in which the candidate has passed their qualifying examination.
Why study this program
Be a part of an engaging learning atmosphere that gives you the tools to excel in the career of your choice.
Digital-First World
Brands rely heavily on online presence, making digital marketing skills essential.
Strong Foundations
Students learn key concepts across platforms, audiences, content, and analytics.
Creative Growth
Understand how ideas, visuals, and storytelling shape online engagement.
Career Flexibility
Skills apply to roles in social media, branding, advertising, and content creation.
Industry Relevance
The curriculum reflects current trends and strategies used in modern digital marketing.

Program Highlights
Digital Platforms
Consumer Behaviour
Content Strategy
SEO Basics
Campaign Planning
Analytics Overview

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